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World Martial Arts Names Craig Landfair as CEO

FOR IMMEDIATE RELEASE: September 13, 2023


Dana Dussing Berry

World Martial Arts Names Craig Landfair as CEO

LITTLE ROCK, Ark. (Sept. 13, 2023) - Seasoned fitness industry executive Craig Landfair has been named CEO of World Martial Arts (WMA). Headquartered in Little Rock, Arkansas, WMA is the authorized distributor of martial arts equipment, including sparring gear, safety equipment, belts, uniforms, and apparel, for American Taekwondo Association, Inc. (dba ATA International).

Landfair previously served as president and CEO of York Barbell (USA), Hampton Fitness Products, and Secondary Sourcing International. He brings extensive product development and design as well as global sourcing experience to the WMA executive team.

“I am honored to assume the responsibility of my new position with WMA with the challenges and opportunities that lie ahead,” said Landfair. “I look forward to working closely with the WMA board of directors and our talented staff as we innovate to expand our merchandise supply and support, serving the global martial arts community.”

“WMA has provided the martial arts industry, and specifically licensed ATA Martial Arts schools around the world, with training equipment and safety gear to ensure world class training at the highest levels since the 1980’s,” said Taekwon Lee, CEO of ATA International.  “We are honored to have Mr. Landfair lead the WMA team with his vast knowledge and experience in the sporting goods industry as WMA takes to new heights in servicing the ATA licensees across the globe with improved systems and superior products.” 

“Having worked in this industry for over 40 years, I know that WMA is fortunate to have a professional with the expertise that Craig brings to the table,” said Jim Wolff, WMA’s general manager.  “I am eager to work together with him, following his leadership and with the talent of our phenomenal team to rise to next levels for the martial arts industry.” 

WMA will serve more than 1,100 independently owned and operated licensed ATA facilities around the globe. Since the ATA's inception in 1969, more than one million students have been trained with the highest quality martial arts curriculum available in a fun and positive learning environment for people of all ages. ATA International training is distinctly known for its transparency in memberships; consistency in staff and instruction techniques; and certified, vetted instructors…backed by more than 50 years of ongoing curriculum research and development. For more information visit or

About World Martial Arts

World Martial Arts is the authorized distributor of ATA-branded training equipment, safety gear, weapons, and accessories.  WMA was founded in the 1980’s in a garage by martial artists to service martial arts business owners who were in need of quality equipment to operate professionally.  Today, WMA is led and advised by martial artists just as it was at its inception.  WMA is based in Little Rock, Arkansas, and is a privately held corporation. 

About ATA

ATA International is America's largest martial arts organization. Founded by Eternal Grand Master H. U. Lee in 1969, ATA provides students, teachers and schools with the highest quality of martial arts curriculum in the world. With more than 1,100 independently-owned schools in 28  countries globally, the ATA has trained more than one million students and currently has more than 300,000 active members throughout the world. ATA is headquartered in Little Rock, Arkansas, and is a privately held corporation.